About Digital Marketing
Digital marketing is an umbrella term for all the marketing done using digital technologies for both, products and services. It is a comprehensive term for all the online marketing efforts, done exclusively using the internet. In other words, Digital marketing is the marketing that exists online. With the changing times, the media habits of people are also changing, today; people spend twice as much time online as they used to spend 15 years back. While we say this, the way people shop and buy also has really changed a lot which makes offline marketing not an as much effective tool as it used to be.
The concept of marketing has not changed, it has always been about connecting with your potential audience in the right place and at the right time only then your efforts will be successful. In terms of digital media, today you have to meet them where they are already spending their time on the internet i.e.; the platform.
Ranging from Digital advertising, email marketing, online brochures etc, there exists a huge spectrum of tactics and assets that fall under digital marketing. The best digital marketers have their objectives clear and know how each tactic would support their overarching goals.
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